Alexander's

2010

Expanding on their existing Alexander the Great coin motif, new typography made up of richly weathered serifs and scripts were brought together to form a new identity, brand, and website for Alexander's. Lambdas (the 11th letter of the Greek Alphabet) have been reappropriated to take the place of the letter A. Alexander's is

"casual, energetic, and affordable, with an atmosphere that is bustling, yet easy-going and comfortable."