Douglas Optometry

Firm: Riggs Ward

The brief was simple; to create a logo, or typographic marque that could be applied to various print materials, and to develop exterior signage that reinforces this brand and directs traffic to the office. The series of overlapping circles, stripped down to its most efficient form, is a subtle reference to optometric equipment. The environmental graphics recreate this motif in three dimensions. An elegant serif, Miller, was chosen as the primary typeface with Whitney used as the supporting sans for this full-service optical shop.